For example, colors such as red and yellow are associated with festivities such as Diwali in India, and green and red go with Christmas. Use different colors in different sections and try to match the mood or occasion the apparel goes with. Divisions help maintain a similar color pattern between the products and the template You can use divisions to show the types of clothing in separate sections of your template to address these differences. Even though they’re all winter clothes, they’re going to differ in certain respects. Let’s say there’s a winter sale going on and you need to show the images of apparel. Use of colors in elementsĬolors are used in template elements to achieve:ĭivision allows you to accommodate more and varied information in your emails. White and black are less vibrant, but good for creating balanced combinations with other colors. So to make the message stand out, you need to choose your template’s background and the foreground very carefully. Black as a neutral background color makes the golden foreground prominentĪs an email marketer you need to showcase the message and other features of the email template. The general rule is to opt for a light background and dark foreground or vice-versa. The background in an email template acts as a canvas, whereas the foreground contains the text, images, and other elements. The use of colors in email content can be divided into two sections: General use of colors It should also complement the messageĪ tertiary color can be used to provide a completeness to the entire message and the other two colors used in the emailĬheck the table below to see how the three major colors interact: Color mixing and color properties in a color wheel Use of colors in content The secondary color, less prominent, needs to be an excellent filler for the primary color. Your primary color needs to be the most important color aligned to the message your brand logo provides and should also be the most prominent in your template You should generally try to include no more than three colors in your email templates: Restrict yourself to two or three colors, including brand colors, and make the most important color more visible than the others.Īs all colors are red, green, blue, or a combination of the three with varying percentages (RGB), you should research a bit about the RGB value of your brand color and experiment with different combinations that work well with it. Importance of colorsĪlways remember to use colors specifically and judiciously. Let’s delve into the world of colors and learn how you can best use them in your email marketing. Whether it’s seasonal, motivational, or a sale reminder, there’s a right color for every kind of email. You can choose colors that support your message, resonate with subscribers’ interests, and encourage subscribers to engage. With the right combination of colors, you can effectively ensure you convey the appropriate message to your subscribers. Of these, color plays a vital role, adding subtlety or exuberance to the email. ![]() A marketing email is a combination of carefully crafted parts, aimed at garnering maximum engagement.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |